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Redefine Success with the Complex Line of Mobil Oils

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Discover the rapidly growing market for synthetic motor oils. 

The time is right, and consumers are ready for high-performance premium motor oils engineered by ExxonMobil. 

Synthetics are the future. 

Synthetic motor oils represent nearly 20 percent of the market – and that percentage is growing rapidly. 

  • Synthetic use will grow by more than 10 percent annually over the next six years. 
  • More and more customers are using synthetics for the first time. 
The takeaway:

Carry the world's leading synthetic motor oil brand and capitalize on this emerging opportunity. 

Where is the market heading?

OEMs. Driven by the need to meet government fuel-efficiency standards, as well as by new engine designs and features (e.g., turbochargers) that put engine oils under more punishing conditions, OEMs are switching to lower-viscosity oils, which require synthetics. That's why today about one in four cars requires a synthetic oil change.

We're also in the midst of a major viscosity transition. As of 2020,  0W-20, 5W-20, and 5W-30 each represent 25 percent of the market. That means you need to carry significant inventory in all three. The rest of the market will be older viscosities such as 10W-40 and others like Toyota's 0W-16. 

Fourteen of the 20 best-selling US cars are now factory-filled with synthetic motor oils. 

Consumers. Today, people are driving less, keeping their cars longer, and extending their drain intervals. More and more consumers are also opting to go to an installer rather than change their own oil–partly due to changing demographics, but also because complex engine technology is making it harder for the DIYer. 

What does this mean for you?

  • Projected industry growth is less than 1 percent for the next several years. Look for growth opportunities by upselling premium and synthetic products while reducing cost to serve. 
  • Synthetic motor oil is the biggest opportunity, with 10 percent annual growth expected over the next several years.
  • Offer training and incentives to service writers to benefit from premium product offers like high-mileage and synthetic formulations. 
  • To avoid the potential high costs of carrying multiple SKUs, good inventory management is critical. 

4 Reasons to join the Mobil Team

  • Be associated with Mobil 1­­™, the world's leading synthetic motor oil brand. 
  • Increase average ticket sales and profit potential– our premium product offer helps you meet varying consumer needs and offer genuine value. 
  • Get needed support with proven sales tools that help drive new and repeat business and that help motivate service writers to upsell. 
  • Use cost-saving packaging solutions to improve inventory management. 

Be part of the Mobil 1™ family. 

Mobil 1 synthetic motor oil has a large brand following, and we continue to find exciting ways to demonstrate that leadership role and connect with consumers. Our latest product, Mobil 1™ annual protection motor oil, is redefining the synthetic motor oil category. It protects engines for a full year between oil changes or 20,000 miles, whichever comes first. 

The Mobil 1 advantage

  • Makes up 45 percent of the full-synthetic retail market share ­­– more than twice the share of the next competitor. 
  • Named "Best Brand of Motor Oil" by US automotive technicians, and chosen 2 to 1 over the nearest competing brand. 
  • Chosen by many of the world's leading auto manufacturers as standard factory-fill.
  • Official motor oil for NASCAR® and chosen be more than half of all NASCAR teams.
  • Official motor oil for the NBA, for increased brand interest among a broader demographic. 

Since our transition, we're now selling all of ExxonMobil's products, including their branded filters. We've seen remarkable success in just a short time. Since our conversion, we are operating approximately 35 percent higher on premium oil changes."

Waybe Buckalew
Operator, Thomasville, AL

Engineered to Perform

Mobil 1™ Annual Protection

Ultimate full-synthetic motor oil

Our ultimate in performance. Protects engines for a full year between oil changes or 20,000 miles, whichever comes first. 

Mobil 1™ Extended Performance

Advanced full-synthetic motor oil

Provides long-lasting protection for up to 15,000 miles between oil changes.

Mobil 1™ High Mileage

Advanced full-synthetic motor oil

Helps reduce oil consumption and extend engine life in vehicles with more than 75,000 miles. 

Mobil 1™

Ultimate full-synthetic motor oil

Exceptional all-around protection for vehicles of all ages and driving conditions.

Mobil Super™ Synthetic

Full-synthetic motor oil

Synthetic protection at a value price, designed for a wide variety of driving conditions. 

Mobil Super™ High Mileage

High-mileage synthetic-blend motor oil

Combats sludge and reduces leaks. Specially designed for vehicles with more than 75,000 miles. 

Mobil Super™

Premium synthetic-blend motor oil

This premium synthetic blend helps engines stay cleaner. Great for value-minded customers. 

Mobil Special™ 

Synthetic-blend motor oil

Your base motor oil option to meet most warranty requirements for engines that do not require a full-synthetic engine oil. 

How do I join the Mobil™ family?

All of our installed programs provide:

  • Prominent association with the Mobil 1™ brand
  • Full product offer to meet customer needs and improve earning potential 
  • Access to promotions and training support
  • Cost savings through the Mobil Boxx™ packaging offer

Mobil 1 Lube Express™, our premier worldwide program, gives you membership in one of the nation's fastest-growing quick-lube networks. It provides the most extensive marketing support for your business. Owning a Mobil 1 Lube Express oil change facility lets you retain the freedom and flexibility of owning your own business while benefiting from our iconic branding, exclusive training, and extensive marketing support. 

The We Proudly Feature Mobil 1 program allows you to maintain your existing business identity. The program provides a welcome kit and exclusive Mobil 1 signage to add recognition and credibility to your center(s). 

Interested in Learning More?

Contact STERN to get started. We can help you understand which of our programs works best for you. 

Redefine Success with the Complex Line of Mobil Oils

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