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Stern Focuses on the Future with Company Rebrand


By Scott Stern

After 43 years of distributing oil and fuel throughout the Midwest, Stern Oil Company is rebranding itself as more than an oil company, and dropping the “oil” from their name entirely. Now, Stern, Inc. is looking toward the future and expanding their brand in new and exciting ways.

“Stern embarked upon an analysis of market dynamics, coupled with strategic planning overlaid with the services, solutions, technology and products that Stern can use to achieve those objectives for their clients,” says company president Scott Stern.

By shifting the focus away from simply distributing product, Stern is bringing expertise and knowledge into the mix. They still carry the same great products, but are moving focus toward operation expertise that help minimize cost and maximize efficiency for their clients. Services such as oil analysis and plant studies will help customers prevent downtime and costly repairs.

The change may seem sudden, but it’s been a long time coming. The industry Stern is in today is vastly different than it was four decades ago. “Our industry continues to change and it is being driven by our customer’s desires to reduce costs, operate in a more sustainable capacity, and utilize technology and creative solutions to meet those objectives,” Stern explains.

Stern, who took on CEO responsibilities from former president Gillas Stern, believes the rebrand will carry the company decades into the future while still giving customers the friendly, local service they’ve built a name on. In fact, Stern insists that the customers are the primary objective of the changes being made. “This rebrand provides focus on our core commitment to our customers and the value and support that we can provide to them. We have that obligation for all stakeholders, our customers, our company associates, and even our vendors.”

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